Vinesmith
Cultivating brand
Paper Stone Scissors was engaged to create an umbrella brand for the Vinesmith Group, designed to launch the business onto the global stage. Entering a highly competitive market dominated by established players, Vinesmith needed a clear, compelling position to engage the next generation of wine consumers and support long-term growth.
At the heart of the group’s portfolio, we identified a shared passion for Australian cool-climate wines and a willingness to move beyond traditional winemaking conventions. This core brand truth became a powerful platform for differentiation. Leading on from this insight, an articulation, brand mark & full design language that perfectly balances tradition with modernity was developed, speaking to the craft & innovation present across the group’s operations.
