Grace
Great style never fades
With Grace Melbourne expanding into new retail spaces and reimagining its digital presence, the brand found itself at a natural point of evolution. Already recognised for its distinctive typographic identity, also developed by Paper Stone Scissors, the challenge wasn’t to reinvent, but to ensure continued growth.
Our response was a flexible visual language that feels considered and expressive, blending typography, colour, illustration and graphic detail. Drawing inspiration from Grace’s world and founder, the system allows the brand to move confidently across fashion, retail and culture while remaining unmistakably Grace.
Evolving a fashion identity
The identity was rolled out across every touchpoint, from in-store and packaging to digital and brand storytelling. The result is a refined, future-ready identity; a brand system built not just to look good today, but to evolve alongside one of Australia’s most confident fashion voices.
