Reloop
Reinvigorating the circular fashion movement
For GlamCorner’s 10th anniversary, Paper Stone Scissors developed the brand identity for Reloop, a new direct-to-consumer circular fashion platform launched through David Jones. Reloop aims to transform shopping habits by promoting sustainable consumption and encouraging engagement with the circular ‘re-conomy’ – a smarter, more sustainable approach to fashion that closes the loop on waste.
PSS created a bespoke typographic system, brand monogram, and a comprehensive graphic design language. The identity has a premium feel, rooted in traditional fashion label territory. Dynamic motion graphics and a fresh colour palette combine to position Reloop as the leader in conscious consumerism and fashion recycling.
