Penfolds

From winemakers to tastemakers

One by Penfolds is a global program celebrating community, culture and creative collaboration across the world of wine. To launch the initiative, Penfolds partnered with world-renowned artist, creative director and Human Made founder Nigo, whose exclusive designs would feature across product packaging and be amplified through e-commerce, digital, social, events and other key marketing touch-points.

Our brief was to create video storytelling, key visuals & digital content assets in collaboration with Nigo that would generate hype and global awareness. The campaign positioned One by Penfolds as a bold, collectible luxury release, celebrating its cross-cultural origins while appealing to a new generation of design and culture-driven wine consumers.