Melbourne Food & Wine Festival
Extraordinary lives here
Each year, gourmands flock to events across Melbourne and regional Victoria to celebrate a shared passion at the Melbourne Food and Wine Festival.
Paper Stone Scissors partnered with the festival and elevated the visual campaign to new heights, transforming the ordinary into the extraordinary. The campaign focused on the incredible array of fresh produce available in Victoria, making it the hero of the event and highlighting the surreal beauty in its simplest form.
The campaign was executed across print, digital, social, radio and outdoor in key markets throughout Melbourne and Sydney. The Festival was experienced by over 225,000+ people across 217 events and saw an increase of 65% new attendees, making for one of the most successful festivals to date.
