Teratach by FILA
Rich heritage meets modern detailing
Under the creative platform ‘Rich Heritage Meets Modern Detailing’, Paper Stone Scissors led the art direction for FILA Teratach in China, blending brand heritage with a contemporary, fashion-led aesthetic. The campaign featured youthful talent set in a richly detailed location, creating a bold contrast between classic surroundings and modern attitude.
Our creative focused on highlighting the design details of the FILA Teratach range, from their 90s basketball roots to its bold, detailed construction. The campaign was rolled out across digital and eCommerce platforms, delivering a cohesive campaign that drove both brand appeal and commercial impact in the Chinese market.
