Mihara by FILA
Mihara collaboration
Paper Stone Scissors led the art direction and production for this ultra-collab, with FILA x Wilson x Maison Mihara Yasuhiro bringing together global sports heritage and avant-garde design.
Influenced by Mihara’s elevated product construction and detailing, the campaign re-engineers iconic Japanese landmarks through a modern lens. The result is a refined urban setting where contemporary flair meets bold, striking execution. Leaning into a luxe sports aesthetic, the direction captures a sense of movement, grounded in performance and elevated by style.
More than a collaboration, this project signalled the emergence of a new fashion movement in the China market – a multinational brand redefined with local relevance, brought to life through a distinctly modern, global perspective.
