Skyrunner by FILA
Sportswear enters a new territory
As part of Fila China’s ongoing expansion, the brand set out to strengthen its position in the premium sportswear space by pushing into new creative territory.
Rooted in sports-inspired style, the Skyrunner campaign balances performance with fashion, capturing a look and attitude that feels current, expressive and confident.
Designed to resonate with a millennial audience, the work focused on contrasting elements & environments, defying the usual to create a bold lifestyle expression that goes beyond product, reinforcing Fila as a fashionable, trend-driven and unmistakably modern brand.
