Solar Pack by FILA
Premium positioning
Our first collaboration with Fila China saw a refreshed brand position come to life, re-establishing Fila’s Italian heritage and premium product offering.
The new product category ‘Solar Pack’ allowed us to concept content direction around a European city with sharper styled looks to leap out of sport-inspired streetwear and embrace premium leisurewear.
Immediately following the launch of this engaging content across multiple digital channels, the Solar Pack collection entirely sold out – during a pandemic! Needless to say, by going above and beyond, breaking brand targets and smashing records, Paper Stone Scissors was retained by Fila A China across future category launches and brand positioning projects.
