TEDx
Speaking Your Language
Paper Stone Scissors played a key role in localising TEDx – a global idea-sharing platform – for the China region, developing a bilingual logo and name, refining the tone of voice, event collateral and crafting a market-specific communications strategy. For the TEDx ‘Balance’ event, conversation & the open exchange of ideas formed the basis of the creative, rolling out across event collateral, digital, print & environmental applications.
