Marclan
Beyond hospitality
Paper Stone Scissors partnered with Marclan Hospitality to articulate their brand strategy and create a strong identity, laying the groundwork for their rapidly expanding international group. With ambitious plans for growth throughout Indonesia, Southeast Asia, and beyond, our role was to ensure the brand foundations were solid, distinct, and scalable for a global presence.
Our work with Marclan involved creating a comprehensive brand identity that resonates across all touchpoints, from luxury resorts to yacht and boat divisions. The brand’s visual and strategic articulation supports its expansive vision, ensuring consistency and flexibility as it scales. We’re proud to have supported them in shaping a brand that truly stands out in a competitive market.
