Hilton
All day dining reaches new heights
Situated high up in The Hilton, Shijazhuang, Horizon offers an extraordinary dining experience. From sun-up to sunset, patrons are treated to exceptional cuisine paired with spectacular vistas.
Inspired by the restaurant’s physical location and its core ethos of ‘quality all-day’, we crafted a unique identity and visual language, featuring a kinetic wordmark and a palette of contemporary gradients.
This visual system was designed to tell the story of the day as it unfolds, the light changing as daytime lunches transition seamlessly into evening cocktails. Applied across all restaurant collateral, these elements effectively differentiated between daytime and evening menus and offerings.
