Peter Alexander
Street style
With privileged access to the world’s most famous street – Sesame Street – we brought together two iconic brands for a truly special collaboration. Peter Alexander was granted the opportunity to shoot on the original set, alongside the real characters and props, creating a campaign that felt as authentic as it was joyful.
Paper Stone Scissors led the creative, managing the editorial shoot and delivering PR content, along with a full suite of imagery and assets for use across all brand channels.
The result was a vibrant, feel-good campaign, full of colour, personality and charm, with both brands coming together seamlessly. Each retained its own identity, while sharing in something bigger: a playful, memorable moment that connected with audiences and created a few new friends along the way.
