If there’s one time of year that truly aligns with the spirit of the Peter Alexander brand, it’s Christmas.
With joy at its core, there’s no better moment to celebrate colour, comfort, warmth and family. And Paper Stone Scissors leans all the way in, turning the creative dial up to 11. Everything becomes bigger, bolder and more playful – because at Christmas, there’s no such thing as too much joy.
Over the years, Paper Stone Scissors has been instrumental in bringing the festive vision to life, producing some of the most ambitious, fashionable and memorable sleepwear campaigns anywhere in the world – globally benchmarked campaigns, designed to resonate with audiences far beyond Australia.
The journey has taken us across the country and around the globe – including Amsterdam, the U.S. and the U.K. – all in pursuit of delivering (pun intended) the ultimate Christmas experience, year after year.
It’s the happiest time of the year, but it’s also the busiest, with a list of deliverables that could fill a sleigh many times over. Just like Santa himself, Peter Alexander is everywhere during the festive season, spreading the joy across stills and motion, from website to social, in-store to on-screen. The Christmas campaign is an activated, integrated & curated brand experience with something for everyone.
