25 Years of Peter Alexander

The story of the Pyjama King

Paper Stone Scissors has been the trusted agency for Peter Alexander for over 25 years, accompanying the brand from its humble beginnings to its acquisition by The Just Group to global expansion. This long-standing partnership is a true testament to the successful collaboration between agency and client. Our creative solutions focus on strengthening brand equity and delivering effective communication, ensuring Peter Alexander remains one of Australia’s most beloved and successful sleepwear brands.

A creative partnership that grows from strength to strength

This collaboration showcases how a mature brand continues to stay fresh and relevant. Through constant reinvigoration, we’ve evolved the brand articulation, positioning, and communication across all channels. Our dedicated team ensures we stay ahead of creative trends, integrating them into Peter Alexander campaigns. The concepts we create are designed to meet marketing objectives across all social media and digital spaces. Our scope extends to range development, including print design, packaging, and placement, ensuring every touchpoint is aligned with the brand’s vibrant energy.