Pull&Bear
A local edge for a global brand
When Inditex – the world’s largest fashion retailer – set its sights on entering the highly competitive China market, it required a creative partner with both deep local insight and the capability to deliver at scale. Paper Stone Scissors was appointed to launch its Spanish-based youth brand, Pull&Bear, with our local office providing the cultural understanding, strategic thinking and creative know-how needed for a successful market entry.
We supported Pull&Bear’s ongoing growth through the creative rollout of seasonal collections, product launches and high-volume campaigns tied to key retail moments such as Singles Day and Lunar New Year, helping to build brand visibility, relevance and popularity in a fast-moving market.
