FILA
Performance driven global collabs
Since partnering with FILA China, Paper Stone Scissors has played a key role in launching and growing the brand within a highly competitive market. Acting as a full-service creative agency, we led the development of FILA’s local brand identity, guiding creative for high-profile collaborations with designers such as Philip Lim 3.1, Fendi, Maison Mihara and Jason Wu, positioning the brand at the intersection of fashion and sports performance.
Our scope for these campaigns covers end-to-end creative, including concept, art direction and multi-channel rollout across retail, digital and social platforms, ensuring a cohesive and impactful brand presence.
Through a combination of strategic insight, cultural fluency, and creativity, Paper Stone Scissors not only supported FILA’s market entry but also helped elevate the brand’s fashion credibility and appeal to a new generation of consumers in China, transforming it into a distinctive player in China’s sportswear and lifestyle sector.
