Only
Fine tuning fashion
ONLY, a leading fashion brand in China, has continued to solidify its position as a retail powerhouse with over 2,000 stores. For this seasonal campaign, we turned to the musical duo, Say Lou Lou, tapping into the brand’s Scandinavian roots. With a key focus on music, we brought the sisters to Amsterdam, a city trending among Chinese millennials at the time.
Over the course of five days in Amsterdam, we produced multiple diverse fashion stories spanning product categories to lifestyle editorial content. These stories were featured across a broad spectrum of channels, In-store, online, WeChat, Tmall, Weibo, and packaging in both still and motion formats. The result was an engaging, multi-layered campaign that showcased the essence of ONLY and its strong cultural ties.
