Dulux
Painting colourful stories
Our task was to reinvigorate Dulux’s position as the market leader for colour. Initially a brief to reconsider and consolidate their numerous brochures & colour-focused collateral, Paper Stone Scissors raised the opportunity to create a deeper, richer platform that went beyond just paint, connecting with colourful stories of people & place.
Dulux Full Colour celebrated a wide range of individuals who ‘live a colourful life’. From celebrity chefs, to interior designers, and even a pro-surfer living the perfectly colourful life in Byron Bay. These engaging & inspiring stories aired as a series of short films across digital channels, paid media & printed materials.
