Adairs
Right at home
Paper Stone Scissors partnered with Adairs, one of Australia’s leading homewares retailers, to redefine and elevate how the brand is expressed and brought to life during a period of significant growth and change.
While already recognised for its extensive store network, trend-led product ranges and strong loyalty program, Adairs lacked a clear emotional connection with its audience. Through narrative-led content and inspiring campaigns, we have repositioned Adairs from simply a ‘major retailer’ to a brand that champions creativity and collaboration, celebrates Australian artisans, and empowers customers to express their personal style, helping transform every home into a haven.
