Bath & Body by Peter Alexander
Beyond sleepwear
Peter Alexander and Paper Stone Scissors have been creative partners for over 30 years. During this time, we’ve worked on a wide range of campaigns and special projects. One such ‘special project’ was the branding and packaging for PA Bath & Body range of products.
Expanding the essence of a loved brand to other categories
For this new line, we focused on capturing the unique charm and playfulness of the Peter Alexander brand. Every detail of the packaging and identity was considered & crafted to evoke the same joy and delight found in Peter Alexander sleepwear, ensuring a seamless brand experience across categories. The result is a collection that feels both fresh and familiar, expanding the beloved essence of Peter Alexander into a new realm of personal care.
