Four Seasons Camelia
A Story of Cultural Expression
Paper Stone Scissors developed a nostalgically modern and refreshingly vibrant visual language for Camelia, drawing on the universal appeal and passionate tone of the Italian language. The brand’s identity is deeply rooted in Italian energy, flavour, and tradition.
The packaging’s foundation was inspired by iconic Italian signage and the bold, expressive, and lively advertising posters of the 1930s and 40s, particularly the work of designers like Leonetto Cappiello. The result is a look that is unmistakably alive.
