Highpoint Shopping Centre
Playing for Attention
As Highpoint’s brand guardians, we manage all centre communications. Occasionally, this includes community engagement campaigns, such as “Monopoly by Highpoint.”
With community and culture as key pillars, we set about localising the world-famous board game, making it directly relevant to the centre’s visitors. This was in all aspects, a big production – a big Monopoly board, big game pieces & big signage – for a big audience.
The final outcome was a colourful, high-energy activation that perfectly united two loved brands. Based on the metrics gathered by centre management, the event was a resounding success.
