Highpoint Shopping Centre
Life in Colour
Located in the vibrant western suburbs, Highpoint is one of Melbourne’s largest shopping centres. Following a multi-million-dollar redevelopment, the centre needed to shift customer perceptions and relaunch its brand as the No. 1 destination for fashion, food and lifestyle in Melbourne’s West.
That’s where PSS stepped in to help evolve and shape the new Highpoint brand. Working with extensive teams across research, innovation, development & marketing, we created a vision for Highpoint that is unique, colourful & inclusive, setting them apart from any other centre in Australia.
Inspired by the culturally rich & colourful environment of the West, we developed the brand platform ‘Life in Colour’, under which we could present core centre interests alongside community stories, events & interests.
