The Initial
Hand-crafted luxury
The Initial creates personalised, luxury bags and leather accessories; investment pieces that tap into consumers’ desire for unique, one-of-a-kind products designed to last forever.
Paper Stone Scissors has been integral in shaping this brand from its inception. Our input spans brand articulation, identity (including bespoke typography), and all brand touchpoints, such as digital platforms and packaging.
The thoughtfully considered identity heavily references traditional hand-crafting techniques, elevating process and detailing. Both the brand collateral and product lines are classically detailed, featuring refined stamping, embossing, and embellishment.
