Rollie Nation
Say No to Normal
Following a series of successful partnerships, Paper Stone Scissors was once again engaged to launch the Derby Supersoft range.
This new collection introduced a vibrant mix of colours, finishes, and styles, each crafted from buttery-soft leather for instant, no-break-in comfort. It’s a range that truly captures the essence of the brand: expressive, colourful, comfortable, and effortlessly stylish.
At the heart of the campaign was a simple insight: this collection was made for the Rollie community – a diverse audience the brand knows intimately. It meant creating something for everyone, while celebrating those who do things their own way and proudly ‘say no to normal’.
Our creative approach brought this idea to life by reimagining everyday moments in bold, exaggerated ways that reflect the energy of both the brand and its audience.
Whether working from home, browsing the local market, or catching up with friends, wearers can run, jump, shop or ride a bike in style. With Rollie, even the most ordinary routines feel extraordinary.
