Ralph Lauren
Serving style
For the past six years, Paper Stone Scissors has partnered with Ralph Lauren’s global team to deliver content for their flagship APAC sponsorship event, the Australian Open.
Serving up Style
Throughout this long-standing collaboration, we have developed, directed and produced all Ralph Lauren branded content surrounding the event, capturing the vibrant, distinctly Australian spirit of the AO while showcasing a diverse roster of brand ambassadors. In 2025, we featured actor Josh Heuston in a long- form piece exploring the connection between his craft, Melbourne’s culture and Ralph Lauren’s enduring association with sport and style. The 2026 follow-up spotlighted rising Australian actor Joseph Zada.
During the tournament, our team produces bespoke, social-first content designed to introduce international and local talent, offer exclusive insights, and provide a unique lens into the brand and the event itself. In 2026 alone, we delivered 32 pieces of content, each edited and distributed globally within 24 hours of capture.
Over the course of this partnership, Paper Stone Scissors has significantly expanded Ralph Lauren’s global reach and deepened audience engagement.
