July
The future of tracking has checked in
Paper Stone Scissors was engaged to create the launch campaign for CaseSafe, July’s new tech that enables travellers to track & locate their luggage anywhere in the world via mobile devices. The challenge was to clearly communicate this genuinely useful innovation while staying unmistakably & uniquely ‘July’.
Lose yourself. Not your suitcase.
PSS crafted an insight-led campaign that placed this trackable tech at the centre of the story, shifting the focus from static product imagery to lived experience, showing in real terms how CaseSafe changes the way people travel. The result was a launch that cut through category noise and positioned CaseSafe as the next evolution in modern travel.
