Herman Miller
Beauty in Form & Function
Paper Stone Scissors has partnered with iconic brand Herman Miller across a series of product launches into the high-end Chinese market, building awareness while reinforcing the brand’s enduring influence on global design.
For the Carafe campaign, our concept and art direction focused on the intersection of form and function, where Herman Miller thrives, and where possibilities open up. We set out to tell the stories behind the pieces: who is drawn to them, and why. Once Carafe becomes part of a customer’s world, it is theirs to define; appreciated for its beauty, yet grounded in its purpose. Designed for versatility, the range sits perfectly between home and office, equally suited to family moments, considered dining, or focused work.
The campaign was brought to life through a suite of refined hero stills and carefully crafted print executions. Each touchpoint highlighted the product’s materiality, finishes and considered design, elevating everyday use into something aspirational – capturing the essence of Carafe in both form and experience.
