Bellechasse
If You've Got It, Flaunt It
Bellechasse was conceived as an expression of luxury, an intimate marketplace on the high street that was anything but ordinary. Offering a heady mix of Parisian flair and a thoroughly modern edge, Bellechasse elevates the boudoir aesthetic for the everyday. Why hide luxury when you can flaunt it!? We embraced this ethos across all branded applications with a classic but clever type mark, refined colour palette, luxe silk ribbons, and sateen finishes. When combined with elevated monochrome imagery, the full identity evoked a sense of mystery, allure, beauty, and desire.
