Fine Lines Lingerie
Redefining intimates
For over 30 years, Fine Lines has been celebrated for its innovative lingerie, including Underline, a sub-label designed to reshape the conversation around intimates for real women, emphasising confidence, comfort, and style.
Paper Stone Scissors was given the opportunity to launch this exciting new brand. The positioning of Underline blends fashion and function, a balance we made central to the creative direction. Lingerie is an essential part of every woman’s wardrobe, and we brought this idea to life through a series of carefully crafted images highlighting the fit, finish, and attention to detail of the garments, portraying the lingerie as an extension of the self.
From the brand name to the narrative, identity, and visual assets, we meticulously crafted every aspect of the new Underline brand to reflect its contemporary, empowering message.
