Avari Capital Partners, a property development investment fund with over 15 years experience in the Australian market, approached Paper Stone Scissors to rebrand their visual identity in order to communicate more effectively with a sophisticated, luxury focused clientele and to widen it’s appeal to institutional and investment banking funds.
We created a prestige brand identity, where minimalist, bespoke elements speak loudly & precise angles reflect Avari’s pin-point focus on detail. Additionally, motion assets were created to enhance digital channels & articulate a sense of connection with AVARI’s network and represent the adoption of modern techniques within established sensibilities.