Politix x Movember
Suiting Up for Men's Health
Paper Stone Scissors partnered with Politix Menswear in their role as an official partner of Movember, supporting a cause that’s never been more important. With a strongly male audience, Politix is uniquely placed to engage, inform and support men’s health conversations.
Our brief balanced two priorities: showcasing the new season suiting while delivering impactful Movember messaging – giving both equal weight. We built the campaign around genuine connection, reflecting the brand’s commitment to the cause. Titled “Speak Up, Show Up and Suit Up for Men’s Health,” the work paired sharp tailoring with bold typographic pieces by visual artist Nathan Johnson. Designed to challenge outdated stereotypes, each frame carried positive, affirming messages like, “Whatever you grow will save a bro.”
Set against a monotone backdrop – unexpected for the spring season – the contrast of strong suiting and striking typography delivered real cut-through. With Nathan live painting on set, the campaign captured a sense of energy and immediacy, creating impact across both motion and stills.
