— The Beauty Cut '21 by David Jones

In 2020, we were appointed by Australian luxury department store David Jones to create and launch a beauty platform aimed at disrupting the highly competitive online beauty sphere. PSS was involved in every step of the way, from initial ideation, strategy and naming of the platform to ongoing content creation for all online channels.

We continued the success of the strategic and creative partnership with The Beauty Cut by David Jones, with their SS21 beauty season launch ‘The Future of Beauty’.

Together we developed an insight-driven and influencer-led creative campaign and strategy that champions individuality, self-expression and sustainability for a visionary new season of beauty.

“The campaign was a huge success and outperformed by DOUBLE all the clicks, engagement and reach of the beauty season launch the year prior. It achieved its sales targets within two weeks of a seven week activity period and we saw enormous benefit in having bespoke content for each channel.

The ROI of our paid media content was $59 to every $1 spent on media and it achieved a reach of nearly 2 million unique users and resulted in 12,300 purchases. The cost per acquisition for this campaign was $3.70, which is well below the business benchmark of $5.50, around 33% lower than what we usually have to spend to acquire a sale. A great result!”

– Anna Petricevic, Senior Beauty Marketing Specialist, David Jones

“The campaign was a huge success and outperformed by DOUBLE all the clicks, engagement and reach of the beauty season launch the year prior. It achieved its sales targets within two weeks of a seven week activity period and we saw enormous benefit in having bespoke content for each channel."