— Melbourne Food and Wine Festival '18

Inspired by the 2018 theme of ‘Community’, we needed to promote Melbourne and Victoria's unforgettable and unique food experiences on offer to drive visitation and build awareness around this much loved annual festival.

MFWF creates the platform for food lovers to unite around a shared passion. To celebrate, indulge and connect in festive abandon. We set out to capture the excitement and festive spirit of these shared moments as a spirited reflection of 'Community'.