— Skyrunner by FILA

In 2020/21, FILA China continues its expansion strategy, paving its way to being a true leader in the premium Sportswear category. With this, comes increased campaign activity, elevated content across all channels and a willingness to shake things up and create a lifestyle that is unique to the brand.

The results of this strategy have outperformed expectations and FILA has seen enormous growth as a result. SYKYRUNNER is a range of products that bridges premium leisurewear and a strong, directional fashion statement.

Our brief was to create a campaign and content that demonstrates the bridging of two worlds – the urban bustle of a vibrant city and the natural environment. This campaign portrays a portal into which people can transcend both worlds.