— Christmas '21 by Peter Alexander

Christmas is always a significant period for Peter Alexander and this year with most of Australia being in lockdown for so long it needed to be bigger and brighter than ever before! Bringing all the joy and optimism that the Peter Alexander brand is known for.

To deliver this Christmas extravaganza we needed to pivot quickly and produce our campaign idea overseas, directing and producing over Zoom in Europe. We partnered with the fantastic photographer Philippe Vogelenzang and his team on the ground to bring this campaign to life.

Shot over 5 days (across two time zones) both on location and in studio the production saw: 23 models, 34 crew members, 24 digital catalogues, 173 retouched images, 900 digital files, 62 film outputs and a very happy Just Group.

The Peter Alexander brand continues to grow from strength to strength with our 30 year trusted partnership.