— Choose Politix AW21 by POLITIX

Paper Stone Scissors have been working with POLITIX for almost 3 years and we were brought on to be part of the change of direction for this successful menswear brand that continues to be a market leader in this country. Our first place to start was to look at what the menswear category was doing in Australia and what we can learn from best practice globally. POLITIX is a brand whose image has stayed the same for almost 20 years and our objective was to create something new without alienating their existing loyalists.

We worked closely with the GM, Creative Director and Head of Marketing to plot the path of change to see them into the future. We removed all stereotypes about menswear is full of, we introduced authenticity and created a sense of energy that draws the viewer in to every piece of content.

POLITIX continues to grow in what is a very saturated, competitive landscape.