— 25 Years of Peter Alexander

Paper Stone Scissors has worked as the Peter Alexander agency for over 25 years, from the brand's humble beginning through to The Just Group’s acquisition of the brand. This is a true expression of a successful partnership between agency and client 365 days a year.

Our creative solutions need to ensure strengthening of brand equity as well as effective tactical communication to maintain Peter Alexander’s position as one of Australia’s most loved and successful retail brands. This is an example of how a mature brand can stay new and relevant. This constant reinvigoration includes work on brand articulation, positioning and evolution of comms in all channels.

A dedicated team work within our studio to ensure we stay abreast of creative trends, which are then integrated into our work for Peter Alexander. These concepts must work hard to meet all marketing objectives, which include staying relevant across all social channels. Our scope has also included range development including placement print design and packaging design.