Life In Colour
At the end of 2011, Paper Stone Scissors was successful in being appointed the
Highpoint Shopping Centre account through a rigorous pitch process.
What made this exciting was that Highpoint was relaunching, redeveloping and rebranding.
The brief was exciting, the positioning for the new brand was unique and the creative scope was exciting.
In October 2012, Highpoint opens its Fresh Food precinct followed by a substantial fashion launch in March 2013.
The fresh food launch sees the introduction of the centre's new positioning line created by PSS, 'Life In Colour'.
'Life In Colour' reflects the colour of the community and the rich tapestry that makes up the West as well as
providing a creative point of difference via colour to all communications.
For the launch in October, we engaged the local community to come into the centre with their favorite
food to be photographed and filmed as part of the launch campaign.
The response was overwhelming. Held over 2 days in July, we had queues of people very eager to get involved.
To accompany the mosaic of imagery, we introduced the 'Foodie Bag' to be distributed in the first 4 days of the launch.
Each of the 5 colours were representative of a personality trait related to food- Spicy, Zesty, Mellow, Ripe and Chilled.
This is just the beginning of Life In Colour and we are very excited about all of the projects
in development to be rolled out over the next 6 months.
So what colour are you?
What made this exciting was that Highpoint was relaunching, redeveloping and rebranding.
The brief was exciting, the positioning for the new brand was unique and the creative scope was exciting.
In October 2012, Highpoint opens its Fresh Food precinct followed by a substantial fashion launch in March 2013.
The fresh food launch sees the introduction of the centre's new positioning line created by PSS, 'Life In Colour'.
'Life In Colour' reflects the colour of the community and the rich tapestry that makes up the West as well as
providing a creative point of difference via colour to all communications.
For the launch in October, we engaged the local community to come into the centre with their favorite
food to be photographed and filmed as part of the launch campaign.
The response was overwhelming. Held over 2 days in July, we had queues of people very eager to get involved.
To accompany the mosaic of imagery, we introduced the 'Foodie Bag' to be distributed in the first 4 days of the launch.
Each of the 5 colours were representative of a personality trait related to food- Spicy, Zesty, Mellow, Ripe and Chilled.
This is just the beginning of Life In Colour and we are very excited about all of the projects
in development to be rolled out over the next 6 months.So what colour are you?